UX designer
4 Months
1 Project Lead
8 UX Designers
6 UI Designers
Figma
Jira
Confluence
2023
50%
Our multidisciplinary team, developers, designers, and project leaders from both sides, worked under the Scrum framework, holding biweekly meetings to refine backlogs, prioritise tasks, and address issues. I was responsible for maintaining the entertainment wireframes and updating the Design System when needed, ensuring consistency and alignment with project goals. Due to the NDA, only a limited selection of screens can be shown. This collaborative and structured process kept the workflow smooth and the solutions effective.
Gamification and persuasive technologies are crucial in shaping behaviours to achieve desired outcomes, such as enhancing customer loyalty, increasing health awareness, or fostering eco-friendly mindsets. For instance, incorporating gamification elements like CO2 consumption visuals, badges, and other interactive features into eco-driving can reinforce the EV Honor approach.
Buyer perception begins before the actual interaction with the car or its infotainment system.
Digital experience centres such as those from Porsche, Mercedes and Mini are gaining significant attention for their immersive digital experiences provided to customers to connect with the brand. This provides a gateway to new customers.
“If you’re turning on some functionality, you as a driver don’t have an understanding of why the car behaves in a certain way", Augmented reality can bridge the gap between what the car can do and how the user perceives it.
Introducing AR features in onboarding or external interactions can prove beneficial for OEMs.
