UX designer
2 Weeks
1 UX Designer
1 UI Designer
Figma
2021
100%
We anchored our design in comprehensive research: 67 quantitative survey responses and 10 in-depth user interviews (45 mins each). Users needed an engaging way to track emotional patterns and overcome the mental clutter (the "monkey mind").
We designed Omnia, an app centered on a gamified 'Journey' where users advance a virtual avatar through consistent positive habits.
This feature solves the retention problem common in wellness apps by fostering continuous engagement and promoting self-discovery of behavioral patterns.
Based on user validation (e.g., "I need an app that validates how I am feeling"), we prioritized key features like Pattern Identification and Data Integration (with other health apps) using the MoSCoW Method. This guaranteed we delivered an MVP focused on the highest-value features for our target demographic.
In a 2-week sprint, we delivered a high-fidelity prototype (mid-fi wireframe, testing, hi-fi prototype) for Omnia.
The real magic is the gamified 'Journey' feature: When you consistently log your feelings, your personalized avatar progresses towards a goal (like getting a new job). The custom illustrations show you literally achieving that life goal. This setup turns daily tracking into a fun quest, making users feel validated and directly showing them how small daily actions lead to big personal wins.