Objectives and challenges
Savvy's primary challenge is redefining the fashion narrative, demonstrating that high fashion can indeed be sustainable. Our mission is to engage young adults and modern consumers in Berlin, educating them on sustainable practices like recycling and illustrating through Savvy's content that high fashion can also be eco-friendly.
Conversion Strategies
- Enclosing the call-to-action within a distinct container.
- Applying colour theory and contrast psychology to enhance readability and attract attention.
- Using directional cues to guide the reader’s eyes towards the call-to-action.
- Effective utilisation of whitespace to create a clean, uncluttered layout.
- Establishing a clear visual hierarchy to facilitate an intuitive navigation experience.
