Tata Motors full process

EV Driver


  • Rational


  • Reserve


  • Works is the number one thing in his life


"50% battery is like an alarm in my head"

User Journey Map (EV Driver)


  • Users prefer to access charging tips, charging times, and live information about charging stations via an app. 


  • Additionally, the infotainment system should support customisation.


  • Need better mileage, live battery range information and more customisation on HMI.


 

EV Buyer


  • Skeptical


  • Environmentally conscious


  • Scientist


"I have heard somewhere that battery could explode. I have a big concern about battery life"

Empathy Map (EV Buyer)


  • Limited acceptance and experience with EVs.


  • Users find in-app warnings and explanations helpful.


  • In-car offices are a common requirement for drivers.


  • Trip planners and to-do lists are popular features.


 

"Users may want an electric vehicle with an 800 km range and a charging time of just 10 minutes for convenient long-distance travel. However, they truly need an EV with a 400 km range that includes an efficient charging plan, ensuring they can travel anywhere without hassle."

Final Features and Use Cases:

  • EV Analitics


  • EV Space


  • Trip Settings


  • Drive Score Reward


  • Intelligent Trip Planner
 

Intelligent Trip Planner

The Intelligent Itinerary Planner (IIP) optimises trips by minimising range anxiety. This feature provides detailed information about charging stations along the route, including live occupancy, charging type and cost, nearby facilities, restaurants and the availability of free charging slots.