UX designer
6 Months
1 Project Lead
1 Matter Expert
2 UX designers
Adobe XD
Miro
2022
100%
Took an intercultural training on Indian communication and work dynamics to ensure smoother collaboration and culturally sensitive research
Adapted interview style and tone to build trust with Indian EV users and EV buyers
Analyzed research findings to detect behavioral patterns
Co-created and facilitated a 3-day workshop with stakeholders in India
Mapped 150+ use cases from research insights and stakeholder input
The Tata Motors project spanned six months, during which we conducted research involving ten users from India, all of whom were brand customers. The client directed us to focus on the product's usability from when users leave their homes until they reach their destinations, covering short and long journeys.
We identified design opportunities by analyzing interview data, looking for recurring patterns across EV drivers and buyers. After carefully re-listening to the sessions, we mapped out their pain points in a structured Excel document. This allowed us to focus on solving the most critical user frustrations and transform them into clear, actionable design directions.
Clear battery status display and pre-departure reminders
Real-time energy feedback on dashboard
Live charging info and personalized suggestions
Route safety and trip planning influence purchase decisions
Home app integration for charge planning
The next step was to compare our research findings with Tata’s use cases and some existing ones from Luxoft. To align everyone, we organized a workshop with over 20 Tata Motors team members. Together, we selected 5 final use cases to prototype in low fidelity.
Reducing range anxiety by showing clear battery status
Helping drivers understand energy use in real time
Making it easier to find and choose the right charging station
Supporting safer and smarter route planning based on charging needs
Encouraging better charging habits at home through app integration
Although our team focused on low-fidelity prototypes, a co-creation workshop, and a stakeholder presentation, Tata Motors went on to develop their own product based on our research.
The gallery below shows real product images from Tata's vehicle interfaces, where our insights were implemented. It’s truly encouraging to see your work come to life in the market.
