I owned the UX strategy from day one. Using a Lean UX approach, I rapidly defined the user profiles, mapped their mental models around off-road driving modes, and translated complex engineering data into clear interaction flows. I built the wireframes that gave the UI team a solid foundation to work from. The entire UX layer, from user definition to flow logic, was delivered in under one month to meet a tight client deadline.

• Intuitive drive mode selector that simplifies the transition between modes with fewer steps

• Create an online platform for off-road enthusiasts to connect and join off-road communities

• Personalisation of the driving modes depending on the daily commutes

• Augmented reality drive mode indicators

• Gamification as a technik for UX and UI

🔗 See full process (personas, maps, flows…)

• An intuitive interface that adapts to engineering data and makes complex features easy to understand for both advanced and basic drivers.

• A feature called “My Raptor”, where the truck learns your daily routines and adjusts the suspension automatically, with personalisation options.

• A community section that helps users connect with other off-road drivers, share tips, and plan group trips.

• AR overlays in the head-up display show visual cues of terrain changes and active drive modes in real time.

• A gamified experience that rewards users with points and badges after each off-road adventure.